Vidio Short

Problem

Short-form vertical video was growing across the market. Vidio had the content — sports highlights, clips, trailers — but no surface designed for it.

Approach

Initiated the product concept internally. Designed the short-form feed experience: swipe mechanics, audio behavior, creator handles, and content tagging. Worked closely with the content and engineering teams.

Result

Launched as a new tab in the main app. First product at Vidio designed specifically for vertical short-form consumption.