Social Feed Community

Problem

BBM was known for messaging but had no dedicated social layer. Users had no space to share moments publicly, follow interests, or build community beyond 1-to-1 chat.

Approach

Created the full UX for the new Feeds — all post types (photo, video, text, link), the complete create-post flow, a media editor, post detail view, like interactions, comment threads, and forward-to-chat functionality.

Result

Launched as a core social feature, transforming BBM from a messaging app into a social platform and expanding its daily active use beyond direct messaging.