Thoughts on product design, AI workflows, and building digital things.
How I Turned a Research Document into Wireframes for Every Role
How I translated research, user flows, and operational decisions into wireframes for every role in Pietiq.app.
Before I Designed a Single Screen, I Built a Design Foundation
Before opening Figma, I turned field research into a clear design foundation for Pietiq, covering roles, workflows, data, and business rules that shaped every product decision.
Field Research Changed My Mind About IoT
I started with an ambitious idea for IoT and automation, but talking to farmers revealed a simpler problem: their data was scattered and difficult to track.
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