Loyalty Coins

Problem

Vidio had high one-time viewers but low return rates on sports content. Users watched a match and left — there was no reason to come back.

Approach

Designed a coin-based loyalty system where viewers earn coins for watching, streaking, and sharing. Coins unlock rewards and premium access. Led end-to-end: research, IA, interaction design, and handoff.

Result

30% increase in return viewer rate within 60 days of launch. The system became the foundation for Vidio's broader engagement strategy.